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Toyota Motor Corp. today unveiled its 2013 Camry race car for the Nascar Sprint Cup Series. The car’s rollout marks the end of a major redesign aimed at making the racer more recognizable and unique compared with Nascar competitors form Ford, Chevrolet and Dodge.

Nascar has been taking a number of approaches to making its races more exciting and its cars less generic. The cars that compete in the Spring Cup series had gotten to the point where only their headlight decals and other stick-on labels let spectators know what brand they represented.

“We’re thrilled to finally unveil our new 2013 Camry and we think NASCAR fans will really appreciate that our new on-track Camry looks like the one in their driveways,” said Ed Laukes, vice president of marketing communications and motorsports for Toyota Motor Sales. “Our 2013 Camry looks more like the production vehicle than ever before, and we hope this helps revitalize the long-standing relationship between fans and manufacturers in NASCAR.”

The car maker’s Toyota Racing Development or TRD unit worked with Toyota’s Calty Design department to incorporate more of the street car’s design elements in the racing version. These include the front grille, rear bumper and character lines on the car’s flanks.

The new 2013 Toyota Camry will make its Sprint Cup debut at Daytona International Speedway’s ‘Speedweeks’ in February, leading up to the season-opening Daytona 500.

Earlier this year Ford showed its 2013 Fusion racer and Chrysler’s Dodge unit revealed the redesigned Charger it will race next year. Chevrolet has shown a camouflaged version of its coming SS racer.”

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Toyota currently sells 18 hybrid passenger vehicles in 80 countries and regions around the world. This year, hybrid vehicle accounted for 15 percent of TMC’s global vehicle sales. Prius, Toyota’s first hybrid passenger car, went on sale in Japan in 1997. Hybrid technology was later introduced to the U.S. in 2000 with the arrival of the Prius.

Since then, the Toyota Division of Toyota Motor Sales (TMS), U.S.A. sold 1.5 million hybrid vehicles in the U.S., accounting for 65 percent of all hybrid vehicles sold in the region. Prius, the iconic hybrid brand, comprises half of all hybrids on the road in the U.S. with sales totaling 1.2 million units through April 2012.

The expansion of the Prius has been successful in the U.S. since the Prius v was introduced in to the market in November 2011 followed by Prius c and Prius Plug-in during the first quarter 2012. In that time, Prius family sold 60,859 units in the U.S.

In addition to the Prius Family, Toyota’s other U.S. hybrid models include versions of the Camry and Highlander, which feature larger displacement applications of Toyota’s Hybrid Synergy Drive.

Toyota calculates that the total number of its hybrid vehicles sold globally since 1997 have produced to approximately 26 million fewer tons of C02 emissions than would have been emitted by gasoline-powered vehicles of similar size and driving performance.”

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